Smooch — Holiday Beauty Event Performance Report
Smooch Aesthetics & Wellness · Glendale, CA

Holiday Beauty Event

Performance Report

Paid social, Google Ads, organic outreach & email — performance to date for the event on Wednesday, November 18, 2026

Figures as reported · November 2026
42
Total leads
7 paid · 35 organic
$113.06
Total ad spend
Meta $112.86 · Google $0.20
$16.12
Cost per lead
Meta · Leads (Form)
7,169
Impressions
Meta 7,137 · Google 32
4,676
Reach
Meta · Campaign 1
35
Organic leads
~83% of all leads
Paid Social · Meta

Meta Ads

One campaign is live and delivering leads for the event.

Campaign Status Results Cost / result Amount spent Impressions Reach
Campaign 1
Leads (Form)		 On 7 $16.12 $112.86 7,137 4,676
Total 7 leads $16.12 / lead $112.86 7,137 4,676
Google Ads

Google Ads — Performance Max

One Performance Max traffic campaign is running. Spend is minimal so far and it has not recorded a conversion yet.

Campaign Type Impressions Clicks CTR Cost Conversions Conv. value
Campaign 1 Performance Max 32 1 3.13% $0.20 0 $0.00
Total 32 1 3.13% $0.20 0 $0.00
Where leads came from

Lead sources

Organic outreach is driving the event — about 5 in 6 leads came from organic, with paid social adding the rest.

Organic outreach35 leads · ~83%
Meta · Campaign 17 leads · ~17%
Total leads: 42 (35 organic + 7 paid). Percentages are share of total leads.
Organic Outreach

Organic leads

35 leads came in through organic outreach — no ad spend behind them. That is the largest single source of interest for the Holiday Beauty Event, and the reason the overall cost per lead stays low when blended across channels.

Email

Confirmation & reminders

The 39 leads reported received the full email sequence — confirmation plus both reminders — so no one was left without the event details.

39
Confirmation emails sent
39
Reminders sent
2 days before the event
39
Reminders sent
2 hours before the event
Total emails sent: 117  ·  39 leads × 3 emails each
What the numbers say

Takeaways

  • Organic is the engine. 35 of 42 leads (~83%) came from organic outreach, at no ad cost.
  • Paid is small but efficient. Meta delivered 7 leads at $16.12 each on $112.86 of spend, with 7,137 impressions and 4,676 reach.
  • Google is just getting started. The Performance Max campaign has spent only $0.20 so far (32 impressions, 1 click, 3.13% CTR) with no conversions yet — too early to judge.
  • Email coverage is complete. All 39 leads received a confirmation plus both reminders (2 days and 2 hours before) — 117 emails in total.
Smooch Aesthetics & Wellness · Holiday Beauty Event · Wednesday, November 18, 2026
Meta and Google figures from Ads Manager / Google Ads campaigns as shared. Organic and email figures as reported.
Combined paid spend: $113.06 (Meta $112.86 + Google $0.20).